MO&CO. SPRING/SUMMER 2014

MO&CO. Spring/Summer Campaign

DIRECTOR  Swell  ❘  swellny.com

MODEL Freja Beha Erichsen

MUSIC 'Smug' by Polica

BLK DNM 10TH WILD POSTER CAMPAIGN

                                                                    © BLK DNM / Campaign BLK DNM Wild Poster / Photography Johan Lindeberg / Clothes BLK DNM Jeans 26 / Model Anja Rubik

M/MINK EAU DE PARFUM BY M/M PARIS & BYREDO PARFUMS CAMPAING ❘ PHOTOGRAPHED BY INEZ & VINOODH 2010

                 © by M/M Paris

BYREDO PARFUMS fragrance in collaboration with M/M (Paris) for Autumn/Winter 2010.

The Eau de Parfum M/Mink was a collaborative effort between Stockholm based fragrance house BYREDO and creative partnership M/M (Paris). Michaël Amzalag and Mathias Augustyniak established M/M (Paris) in 1992 as an entity able to work across all creative fields such as art, fashion or music. Their works have been featured in places such as the Guggenheim Museum (New York), Drawing Center (New York), Centre Pompidou (Paris) Victoria & Albert Museum(London), Palais de Tokyo (Paris) or the Frankfurter Kunstverein (Frankfurt).

BYREDO FARFUMS website

M/M PARIS website

BLK DNM X KENZA FOURATI ❘ LATEST CAMPAIGN

     © BLK DNM / Campaign BLK DNM Wild Poster / Photography Johan Lindeberg / Clothes BLK DNM Jeans 22 / Model Kenza Fourati

"IT'S INSPIRING TO PORTRAY KENZA AS SHE REALLY IS, A TRUE FREEDOM FIGHTER.. WHEN I LAUCHED BLK DNM IN FEBRUARY 2011, MY VISION WAS TO CREATE A BRAND WITH A VOICE AND BRING MORE ATTITUDE BACK TO JEANS, WHICH I'VE ALWAYS SEEN AS A SYMBOL OF FREEDOM.. KENZA IS FROM TUNISIA, WHERE THE ARABIC SPRING REVOLUTION STARTED AND SHE HAS BEEN VERY ENGAGEDIN THE PROTEST MOVEMENTS.. IT'S GREAT TO FOLLOW HER CONSTANT ENGAGEMENT FOR DEMCRACY IN HER HOME COUNTRY.."    - JOHAN LINDEBERG.

"I AM PROUD THAT THE IMAGE IS WITH THE FIST RAISED HIGH IN THE SKY, IT EMBODIES STRENGHT AND COURAGE. IT SYMBOLIZES DEFIANCE, RESISTANCE BUT ALSO UNITY AND SOLIDARITY.. THIS ERA, THE ERA WITHOUT BORDERS THANKS TO THE WEB IS SHAPED BY AN INFORMED GENERATION WHO RAISES EVERYDAY IN ALL DIFFERENT PARTS OF THE WORLD AGAINST INJUSTICE AND CORRUPTION AND ASPIRE TO A WORLD WITH UNIVERSAL VALUES. WE SHOT THE CAMPAIGN IN BRAZIL, A CORNERSTONE OF THIS NEW GENERATION, AND IT IS SHOWN WITH NO BORDERS, AN OCEAN, AN INFINITY OF HORIZON AND POSSIBILITIES.."    - KENZA FOURATI.

KENZA FOURATI X BLK DNM

                © BLK DNM

See Johan Lindeberg interview for Dazed and Confused magazine here.

     

GIVENCHY FALL/WINTER 2008-2009 WOMEN AD CAMPAIGN

'I CHOSE THESE FIVE WOMEN WHO REPRESENT ELEGANCE, FEMININITY, AND MASCULINITY WITH CHARACTER. I CHOSE NATASHA, LARA, MARIACARLA, KRISTEN, AND LAKSHMI. ALL THESE GIRLS STARTED THEIR CAREER WITH ME. BASICALLY, THIS IS A FAMILY PORTRAIT. THE AD CAMPAIGN IS IN BLACK AND WHITE TO REPRESENT THE GIVENCHY COLOURS: NO SPECIAL EFFECTS, SINCE IT IS ABOUT THE PERSONALITY OF THE GIRLS. I WANTED THEM TO BE NATURAL, THE WAY THEY WOULD DRESS AND DO THEIR HAIR AND MAKE-UP EVERY DAY. THIS BEST REFLECTS THEIR SURPASSING SENSUALITY, FEMININITY AND STRONG MASCULINITY. THE IDEA WAS TO USE GIRLS FROM DIFFERENT NATIONALITIES, AND AFTER LIYA KEBEDE FROM ETHIOPIA, THE NEW GIVENCHY STAR FOR THE FALL/WINTER 2008 SEASON IS INDIAN MODEL LAKSHMI MENON. IN ITS 7TH SEASON, GIVENCHY WORKED WITH INEZ AND WINOODH; TOGETHER WE FOUND THE LANGUAGE AND ATTITUDE OF THE GIVENCHY WORLD.' - RICCARDO TISCI 

PHOTOGRAPHED BY INEZ VAN LAMSWEERDE & VINOODH MATADIN

via givenchy.com

SAINT LAURENT PARIS FALL/WINTER 2013 AD CAMPAIGN

© YSL / Campaign Saint Laurent Fall/Winter 2013 / Photographer Hedi Slimane / Model Fletcher Shears and Wyatt Shears (Twin brothers from music band The Garden) / Artwork Matt Connors (paintings), Rachel Howe (pincel drawings) 

BLACK SABBATH NEW ALBUM ❘ 13 ❘ POSTER CAMPAIGN

Morten Igermann, CEO of McCann Copenhagen, the agency responsable for the poster campaign, told Creative Review magazine that ""For some time, we had been fascinated by the almost endless layers of posters that cover our city walls," . 

"What if we dug our way through them. Imagine what we could find?"

"The installations were created in different sizes and shapes and we put them up at different poster sights in crowded areas of Copenhagen," Ingermann says.

"We simulated the effect by glueing together layers of old posters and then carving out the holes by hand. It took forever but in the end we think all the hard labour paid off."

CREDITS: 

Agency: McCann Copenhagen

Creative Director: Mads Ohrt

Creative team: Andreas Rasmussen, Janus Hansen

Account manager: Celina Aagaard 

Client: Universal Music Denmark

RAG & BONE FALL/WINTER 2013 CAMPAIGN BY GLEN LUCHFORD STARRING MICHAEL PITT AND LEA SEYDOUX

     © Rag & Bone / Campaign Rag & Bone Fall Winter 2013 / Photography Glen Luchford / Model Michael Pitt, Lea Seydoux / Art Direction Sara Hemming / Creative Direction Mad London