© BLK DNM / Campaign BLK DNM Wild Poster / Photography Johan Lindeberg / Clothes BLK DNM Jeans 22 / Model Kenza Fourati
"IT'S INSPIRING TO PORTRAY KENZA AS SHE REALLY IS, A TRUE FREEDOM FIGHTER.. WHEN I LAUCHED BLK DNM IN FEBRUARY 2011, MY VISION WAS TO CREATE A BRAND WITH A VOICE AND BRING MORE ATTITUDE BACK TO JEANS, WHICH I'VE ALWAYS SEEN AS A SYMBOL OF FREEDOM.. KENZA IS FROM TUNISIA, WHERE THE ARABIC SPRING REVOLUTION STARTED AND SHE HAS BEEN VERY ENGAGEDIN THE PROTEST MOVEMENTS.. IT'S GREAT TO FOLLOW HER CONSTANT ENGAGEMENT FOR DEMCRACY IN HER HOME COUNTRY.." - JOHAN LINDEBERG.
"I AM PROUD THAT THE IMAGE IS WITH THE FIST RAISED HIGH IN THE SKY, IT EMBODIES STRENGHT AND COURAGE. IT SYMBOLIZES DEFIANCE, RESISTANCE BUT ALSO UNITY AND SOLIDARITY.. THIS ERA, THE ERA WITHOUT BORDERS THANKS TO THE WEB IS SHAPED BY AN INFORMED GENERATION WHO RAISES EVERYDAY IN ALL DIFFERENT PARTS OF THE WORLD AGAINST INJUSTICE AND CORRUPTION AND ASPIRE TO A WORLD WITH UNIVERSAL VALUES. WE SHOT THE CAMPAIGN IN BRAZIL, A CORNERSTONE OF THIS NEW GENERATION, AND IT IS SHOWN WITH NO BORDERS, AN OCEAN, AN INFINITY OF HORIZON AND POSSIBILITIES.." - KENZA FOURATI.
KENZA FOURATI X BLK DNM
© BLK DNM
See Johan Lindeberg interview for Dazed and Confused magazine here.
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