SAINT LAURENT PARIS ❘ PSYCH ROCK SPRING SUMMER 2015

                                                                    © YSL / Campaign Saint Laurent Psych Rock Spring/Summer 2015 / Photographer Hedi Slimane

SAINT LAURENT PARIS XIII COLLECTION ❘ PSYCH ROCK

                                                                           © YSL

SAINT LAURENT PARIS MUSIC PROJECT ❘ JAMES EDWARD BAGSHAW

                         © YSL / Campaign Saint Laurent Music Project / Photographer Hedi Slimane / Model James Edward Bagshaw from Temples 

SAINT LAURENT PARIS INVITATIONS ARTWORK

John Baldessari for Saint Laurent Collection XI, March 3, 2014

Raymond Pettibon for Saint Laurent Collection X, January 19, 2014

Theodora Allen for Saint Laurent Collection V, March 4, 2013

Brian Roettinger for Saint Laurent Collection IV, January 20, 2013

Matt Connors for Saint Laurent Collection VII, June 30, 2013

Hedi Slimane’s growing series of invitation booklets for SAINT LAURENT encapsulates the designer’s goal to mutate the contemporary culture of Los Angeles with Parisian haute tradition and craft. Each book is around 100 pages, perfect-bound between a black notebook cover, and designed by a different LA-based artist. And as veritable art editions disguised as invitations, they are also the strongest overlooked element of the Saint Laurent hype machinery—small monuments to ephemeral, one-off events.

The contributing artists range from the canonical—John Baldessari and Raymond Pettibon—to the emerging—Theodora Allen—to the bygone—Guy de Cointet—creating a catalog of Slimane’s creative relationships that is as informal and open ended as it is stylistically magnetic. These are the printed-matter prototypes for Slimane’s newfound leadership of the established brand. Designed as complex, sentimental, and, perhaps most significantly, disconnected entrance points into a singular aesthetic world, they are smart decoys for a company that foremost sells ready-to-wear.                                                                                              via 032c.com

SAINT LAURENT PARIS MUSIC PROJECT STARRING CURTIS HARDING

ARTIST: CURTIS HARDING  

MODEL: Grace Hartzel

DIRECTOR: Hedi Slimane

PRODUCED by YSL

SAINT LAURENT PARIS FALL/WINTER 2013 AD CAMPAIGN

© YSL / Campaign Saint Laurent Fall/Winter 2013 / Photographer Hedi Slimane / Model Fletcher Shears and Wyatt Shears (Twin brothers from music band The Garden) / Artwork Matt Connors (paintings), Rachel Howe (pincel drawings)