BLACK SABBATH NEW ALBUM ❘ 13 ❘ POSTER CAMPAIGN

Morten Igermann, CEO of McCann Copenhagen, the agency responsable for the poster campaign, told Creative Review magazine that ""For some time, we had been fascinated by the almost endless layers of posters that cover our city walls," . 

"What if we dug our way through them. Imagine what we could find?"

"The installations were created in different sizes and shapes and we put them up at different poster sights in crowded areas of Copenhagen," Ingermann says.

"We simulated the effect by glueing together layers of old posters and then carving out the holes by hand. It took forever but in the end we think all the hard labour paid off."

CREDITS: 

Agency: McCann Copenhagen

Creative Director: Mads Ohrt

Creative team: Andreas Rasmussen, Janus Hansen

Account manager: Celina Aagaard 

Client: Universal Music Denmark